Integrating helpful commentary to instruct the reader on the scope and usefulness of specific items, this updated and expanded edition accounts for the rapid growth in new editions of standard works, in fields such as ethnomusicology, performance practice, women in music, popular music, education, business, and music technology.
These enhancements to its already extensive bibliographies ensures that the Sourcebook will continue to be an indispensable reference for years to come. This title draws attention to the situation which poses new challenges and risks for the whole of humanity.
The book takes an essentially practice-oriented approach. The book intends to highlight the importance of the topic, define its conceptual framework and present its practical applications. The book is therefore primarily recommended for practitioners. The topics of the book together with the supporting exhibits and cases — which also include international dimensions — provide information for them that can help increase their competitiveness.
The book can also be very handy in higher education. Whole courses can be built on it, as the book comprises 4 parts and 14 chapters which can provide the basis for lectures. Each part is illustrated with cases, and some of the more than 30 exhibits could be used for the efficient processing of the material and for further reflection.
Author : Beaufort B. Longest, Jr. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"--Provided by publisher. Oil and natural gas price volatility continue to affect both the supply and demand for energy.
Advances in other technologies, such as nuclear, wind, solar, and tidal technology, are altering the comparative economics of competing energy sources. New government policies are changing the landscape of the global energy marketplace. From our reliance on fossil fuels to the quest for new sources of energy, Energy in the 21st Century provides a fact-based analysis of the most prominent energy issues of our time. The fourth edition updates data and includes more discussion of recent advances.
Some of the highlights of the fourth edition are expanded discussion of climate change and anthropogenic climate change; the COP21 Paris Agreement on Climate Change; nuclear fusion reactor prototypes tokomak ITER and stellarator W7-X ; advances in solar thermal and solar photovoltaic power plants, space based solar power, transparent photovoltaic cells, and hybrid solar wind technology; tidal and wave energy converters; oil from algae; the EU Supergrid; the Goldilocks Policy for energy transition and the Grand Energy Bargain.
Energy in the 21st Century has been used as the text for the general college student population, as well as energy overview for MBA students. Pedagogical material includes learning objectives at the beginning of each chapter, end of chapter activities, a comprehensive index, a glossary, and an Appendix to help with converting units. Points to Ponder are provided throughout the text and are designed to encourage the reader to consider material from different perspectives. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process.
Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation.
The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
The fourth edition has been thoroughly updated to include significant Canadian content, with a greater focus on indigeneity, gender, and sexuality and a new section dedicated to social movements, social change, and emerging fields.
This anthology introduces students to the fundamental elements of sociology with a balance of classical theory—Marx, Weber, Durkheim, Mills—and more contemporary approaches found in the works of Michel Foucault and Dorothy Smith. Building on this theoretical grounding, the text outlines core concepts in sociology as well as major social institutions such as families, the economy and labour, education, health care, and media. Covering a wide breadth of topics, including chapters on animals, the environment, crime, trans issues, class, ethnicity, and race, this new edition explores critical debates in Canadian society with an emphasis on intersectional approaches to social inequalities.
This volume is rich with pedagogical features that promote critical understanding, including detailed introductions that speak to the contextual history of the source material and discussion questions for each section. Uniquely designed for introductory courses, Rethinking Society in the 21st Century is the ideal reader for Canadian students of sociology. Author : Harlan E. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world.
Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Rhona C. Among the challenges facing the nation is an economy with rapidly rising unemployment, failures of major businesses and industries, and continued dependence on oil with its wildly fluctuating price. Americans are debating the proper role of the government in company bailouts, the effectiveness of tax cuts versus increased government spending to stimulate the economy, and potential effects of deflation.
Economists have dealt with such questions for generations, but they have taken on new meaning and significance. Tackling these questions and encompassing analysis of traditional economic theory and topics as well as those that economists have only more recently addressed, 21st Century Economics: A Reference Handbook is intended to meet the needs of several types of readers.
Undergraduate students preparing for exams will find summaries of theory and models in key areas of micro and macroeconomics.
Readers interested in learning about economic analysis of an issue as well students embarking on research projects will find introductions to relevant theory and empirical evidence. And economists seeking to learn about extensions of analysis into new areas or about new approaches will benefit from chapters that introduce cutting-edge topics. To make the book accessible to undergraduate students, models have been presented only in graphical format minimal calculus and empirical evidence has been summarized in ways that do not require much background in statistics or econometrics.
It is thereby hoped that chapters will provide both crucial information and inspiration in a non-threatening, highly readable format.
Author : Khosrow-Pour, D. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area.
During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a volume set which includes original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe.
This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.
To do this, fostering education programs that include innovative practices and initiatives is imperative. Preparing the Next Generation of Teachers for 21st Century Education provides emerging research on innovative practices in learning and teaching within the modern era. While highlighting topics such as blended learning, course development, and transformation practices, readers will learn about progressive methods and applications of 21st-century education.
This book is an important resource for educators, academicians, professionals, graduate-level students, and researchers seeking current research on contemporary learning and teaching practices.
Author : Information Resources Management Association. Worldwide, IT professionals are sharing and trading concepts and ideas for effective IT management, and this co-operation is what leads to solid IT management practices. This volume is a collection of papers that present IT management perspectives from professionals around the world. The papers seek to offer new ideas, refine old ones, and pose interesting scenarios to help the reader develop company-sensitive management strategies.
Communication has become a genuine modern management function. The integration of successful public relations is a crucial contribution to raising the level of professionalism in an organization. With special emphasis on the German and European situation and two digressions to China, the authors provide different perspectives on the cross-cultural context of international communications and leadership.
Specifically, at the international level, trust is an influential factor in increasing Internet-based consumption Cazier et al. Consumer social responsibility cognitions impact: brand perceptions, organizational images, inclination to purchase particular brands, desire to patronize individual retailers, and financial performance of businesses Ganesana et al. Commonly, after encouraging their suppliers to accept culturally responsible methods, retailers employ marketing programs to convey organizational adoption to consumers.
Thus, consequently, the retailer crystallizes a favorable reputation as a socially responsible enterprise, enhances brand images as well as increases profitability Ganesana et al. Consequently, mass advertising still has appeal as a viable marketing promotion candidate.
Therefore, derivatively, electronic word-of-mouth eWOM is ranked as a significant proliferating information source when customers or prospects are making a purchase decision Jalilvand et al.
As a result, Internet user generated content exerts influence over products and services purchased by customers Riegner, In response, marketers should monitor eWOM and swiftly operationalize appropriate mediating tactics for denigrating product or service information Litvin et al. Moreover, given Internet participation growth, consumers are bringing to bear enhanced influence over the products and services examined for acquisition Riegner, , p.
Thus, evidentially, the balance of power is shifting from marketers to customers. Considering the shifting balance of power from companies to customers; there are commercial implications for promotional decisions.
Given the myriad of potential tools i. Nonetheless, the haggling and leveraging commonly observed during the interplay between participants that affect bilateral trade and demand discharge in liaisons is not generalizable Szmigin et al.
Further, researcher findings suggest influence dispersion exists across a multitude of online and offline media channels Riegner, , p.
Therefore, marketer promotional decisions must reflect consideration of offline and online influences Riegner, , p. Business and Product Development Process Businesses should pursue effectual involvement in Internet-based buyer networks and render pertinent as well as comprehensive product and service information Jalilvand et al.
Sending the most suitable and complete communication to patrons generates greater message acceptance Jalilvand et al. Given the intrinsic personal relationship deficiency associated with the Internet; businesses should install web page functionality that highlight buyer critiques of goods and services offered Jalilvand et al. In this regard, eWOM sources represent an influential factor in the purchase decision-making process Jalilvand et al.
Integration of Direct and Interactive Marketing Within the strategic marketing plan, direct and interactive marketing can be integrated to develop a competitive advantage. Whereby, at the detail level, serial process connectivity occur through data collection, database development, CRM development, IMC strategy development, communication campaign, and customer response Peltier et al. Innovation is the process of transforming a concept into a functional and marketable value proposition reflecting creative opportunity Hunter, Companies must administrate marketing mix variables effectively and efficiently in the era of personalized marketing.
Interactive marketing represents paired exchanges between individuals or individual and technology with the intention to orchestrate physiological or psychological adjustment of a participating party Haeckel, , p. To achieve these indicated ends; businesses must adopt individualized data collection activities utilizing manual and automated techniques, and screening acquired data to produce exceptional intelligence-based customer communication strategies Peltier et al.
With the existence of electronic media, interactive marketing necessitates an IT supported delineation methodology for messaging present and potential customers Peltier et al.
Wherefore, marketers should fully understand the tactical and operational complexities and consequences of personalization to generate and sustain a competitive advantage. European Management Journal, 20 6 , — Putting one-to-one marketing to work: Personalization, customization, and choice. Marketing Letters, 19 , — Price smarter on the Net. Harvard Business Review, 79 2 , — The anatomy of marketing positioning strategy. A cultural approach to branding in the global marketplace.
Journal of International Marketing, 16 4 , Louis, R. E-business differentiation through value- based trust. Retail marketing trends in USA and their effects on consumers and the global workforce.
Business Renaissance Quarterly, 1 2 , 65— An approach to mastering the marketing mix. Business Strategy Series, 8 2 , — Supply chain management and retailer performance: Emerging trends, issues, and implications for research and practice. Journal of Retailing, 85 1 , 84— Dynamic pricing in Internet retail: Effects on consumer trust. The Internet and the price-value- loyalty chain. Journal of Business Research, 56 5 , — Balancing clicks and bricks - strategies for multichannel retailers.
Journal of Global Business Issues, 2 1 , 69— About the nature and future of interactive marketing. Journal of Interactive Marketing, 12 1 , 63— CO;2-C Hunter, M. On some of the misconceptions about entrepreneurship. Electronic word-of-mouth: Challenges and opportunities. Procedia Computer Science, 3, 42— Leadership in global business environment through a vision creation process. The TQM Journal, 22 4 , — Kiecker, P. Interpersonal communication and personal influence on the Internet.
Marketing management. Kwon, K. How to design personalization in a context of customer retention: Who personalizes what and to what extent? Electronic Commerce Research and Applications, 11 2 , — Electronic word-of-mouth in hospitality and tourism management.
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