It tells readers what the ebook will teach them which answers why they should download it and gives them a clear step forward i. By downloading this ebook, readers willingly identify themselves as problem-aware leads. But scrolling does reveal a bit of context and a link to the website, which helps prevent traffic from bouncing. In this case, the offer is a real-live book, available as both a hardcover product and a Kindle download.
Sometimes less is more, but in this case, more is just right. The entire page is loaded with tons of social proof, author credentials, and sneak peeks into the content. So, rather than keeping things short and sweet, this page makes an effort to answer any questions a reader might have.
In a way, the landing page replaces what might otherwise have been a generic Apple or Shopify product page. It checks every box on the list of best practices we talked about earlier. This example is as much a sales letter as it is a landing page. This example by Optimonk brings us back to traditional ebook territory.
A versatile tool for online retailers, Optimonk uses perfectly-timed messages to help online stores drive sales and reduce cart abandonment. Despite its clean design, this page has quite a bit going on. Next, Optimonk builds our confidence by offering social proof and acknowledging the credibility of testimonials vs. Further down the page, the benefits of downloading the guide are spelled out even more clearly. Not only does the graphic below remind online sellers that this content is, in fact, made especially for them, but it also shows that Optimonk understands the unique challenges facing online retailers.
This is probably our favorite part of this landing page. This resonates with online retailers because they can actually visualize where the content will come in useful—and highlights value by suggesting that the download contains relatable examples and use cases. This vibrant ebook landing page example comes from Transform , a fitness company and app that offers personalized programs including macro-based meal plans and one-on-one coaching to help people live their best and healthiest lives.
First of all, can we take a second to acknowledge how on-brand this page feels? We love everything from the colors and imagery of fresh produce to the clean lines and easy-to-read, grocery-inspired checklist.
Not only is the hero shot bright and colorful, but it also shows the ebook on a tablet for context. Putting a face or two to the ebook makes the content feel more approachable—which can be especially powerful for lifestyle and health brands.
Actually, we created two versions of this page. We know as well as anyone that when it comes to ebooks, you need to provide something really valuable to get people over the hump of filling out your form.
So, if you click here you might see the version above, featuring Talia. Or you might see the version below. By combining the principles of optimization with the magic of machine learning, Smart Traffic automatically matches each and every visitor to the landing page most likely to convert them.
The coolest part is that after turning on Smart Traffic for this page, both variants saw a boost in conversions. It can be tricky and time-consuming to build an eye-catching landing page from scratch. With a landing page builder like Unbounce, you can launch high-converting ebook landing pages in a single afternoon—no dev required. Sound good? Start with an ebook download page template and make it your own. Adjust colors, fonts, and copy to match your campaign. Add images, drag, drop, and swap out elements, or customize your form.
Set your URL, preview, publish, and bring it to life. Sales Pages. Coming Soon. Agency Lead Generation. Real Estate. Mobile Apps. Parallax Effect. Video Backgrounds.
Promote your content and collect lead data at the same time with this sticky bar. Thanks again for sharing this workaround, Hristian! This is the best workaround to accomplish this for now. Ability to download files images, PDF's straight from a landing page, instead of just on the form confirmation page Technical Questions.
Thanks again, Travis. Hi Katy! Thanks for your idea! Hi Lee, Unbounce allows you to connect a button on your confirmation popup to a file PDF that you have uploaded through Unbounce. Best, Hristian.
Hi All, I think we all see that, but we want to have the whitepaper download on the landing page itself… rather than gated behind a lead form. Please keep us posted! Best, Alan Holding.
Hi Hristian, thx for the info. Many thx for replying Greetings Jebel. Hi Jebel, I completely agree that sending your traffic to a 3rd party is not the optimal solution. However, my suggestion just uses dropbox to host the files. The thread is about downloading multiple files on the confirmation popup but you can use the same idea to link a button on your main page to download a file straight away, just like you need Let me know if you have questions.
Hi Hristian, Thanks for your help, but I think you are missing where the disconnect is. Thanks again all, Alan.
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