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Usually, events are actions on the pages of your website. Common examples of events include video views, page scrolling, or file downloads.
The event code sends a hit to Google with the category of the event. It also tells Google the action that occurred and gives that action a label. In the event code, you can also tell Google to assign a value to the event. An interaction event is a true or false type of command that exists within the event code. It tells Google that something did, or did not happen based on the user interacting with your webpage.
Interaction events can be used to track bounce rate more precisely. Non-interaction events don't affect your bounce rate at all. But if you don't want to add code to your files manually, there are automated alternatives. Automation is also a better solution if you need to track many downloadable files.
There are several automated solutions for tracking downloads on your website. If you have GTM on your website, all you need to do to track your downloads is create an event trigger.
The trigger will record an event in Google Analytics every time a visitor clicks your download link. Within the trigger, you can use a regular expression to fire an event based on your file extensions. This expression tells the trigger to fire if any of these extensions are present in your URLs. So, if someone clicks a link on your site that contains. And that action will record a download event in Google analytics. Tracking downloads using GTM is a very straightforward process.
And it's the industry standard for measuring this type of event. The MonsterInsights interface allows you to track file downloads automatically. Open a View Controller that you'd like to track, or if this is a new application, open the default view controller.
Your code should do the following:. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. For details, see the Google Developers Site Policies. Guides Reference Samples Support. Create a special reporting view to track all user interactions with your website and app using User ID A unique user ID that allows you to track user actions across different devices.
Please note that User-ID views only display data about authorized users. To see website data and app data separately, create two different reporting views. There are data collection limits for both websites and mobile apps. For example, not more than 10 million hits Any unique user interaction with an app: a screen view, a button press, a transaction, etc.
Tracking app installs helps you better understand how your customers find your app. Want to learn how to set up tracking for mobile app installs? The Acquisition reports in Google Analytics will provide you with useful information, including, but not limited to:.
This will enable you to see how many people have downloaded your app after clicking an AdWords ad, along with in-app actions after the installation.
See our slick Google Analytics setup tutorial to learn how to link the accounts, and much more. Get to know your customers better. Who they are, how old they are, what they like, your users, how often they use your application, how long their sessions last for. This, and other data, will help you optimize your app and target your ads. For example, the "Overview" report in the "Audience" group of reports will help you get a general idea about how many people use your app, identify new and loyal users.
In addition, from the "Behavior" group of reports, you can receive the following information:. The "Behavior" group of reports will provide you with useful information to help improve user experience and fix technical problems. An event is essentially any user interaction with app elements button presses, ad clicks, downloads, etc. More information about event components can be found in this article , and guides on event tracking can be found on these pages for Android and iOS.
Event reports belong to the "Behavior" group of reports. In the example below, you can see that users typically view product pages and product catalogs, and are least likely to add products to their wish list. A Goal is any in-app user action that contributes to the success of your business.
These include making purchases, clicking in-app ads, interacting with the app for a certain period of time, or completing game levels. Without this information, evaluating the performance of your app and marketing campaigns becomes a difficult challenge.
Set up goal type as an Event. In the Goal details, set up the conditions under which a conversion will be counted. The first two conditions, "Category" and "Action", are mandatory. Take for example, you can use an "Add to Cart" name for a Condition, and a "Press" name for the Action. You can also add the "Label" and "Value" conditions at your discretion. Labels can be used to provide additional information about the event, such as names of the buttons or videos.
Each user interaction with a mobile app can have its own monetary value. These values should be calculated individually. More information about how to set up Goals can be found here: Google Analytics Help.
First: mobile apps have screens, not pages, meaning that the ga:pageview metric is irrelevant for them. If you need to calculate the number of screens viewed by users, specify the type of hit as screenview in the hitType.
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